White Sands receives Pro Family Business Mark Award

During the Pro-Family Business Inaugural Conference on 15 May this year, White Sands was officially conferred with the Pro Family Business Mark which recognizes businesses that are suitable for the whole family in terms of accessibility, safety,  hygiene and a comprehensive range of facilities catering to all in the family.

At White Sands, shoppers enjoy the convenience of travelators, nursing rooms and children’s restrooms on Level 5. The wide variety of shops cater to the needs of everyone in the family. Key tenants include NTUC Fairprice Supermarket, Challenger, POPULAR Bookstore, the Pasir Ris Community Library and Kopitiam foodcourt complete with children’s play area. White Sands’ novel advertising and promotional activities create great opportunities for families to have fun together – activities such as Family Scrapbook Making Competition, Family Bikeathon and a meet and greet session with the cast of Kids' Central Schoolhouse Rockz.

Kudos to Centre Manager Ms Emily Fong and centre management staff at White Sands for their efforts in putting in place, pro family initiatives within the mall! 

(Ms Stephanie Ho, Deputy General Manager of AsiaMalls Management Pte Ltd, receiving the Pro Family Business Mark Award for White Sands from Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports) 

New Identity for AsiaMalls

As manager of five key shopping malls in Singapore, AsiaMalls is rapidly growing. In line with the revamps undertaken across the malls, a new portfolio of identities has been created to reflect the character and values of both the management company and the malls it manages.

The corporate identity structure is themed around the elements of nature. Each mall expresses its individual style and positioning whilst linking them back to the management company.

Shoppers will now see elements of the mall’s logos at the lift lobbies, carpark, way-finding signages, posters, hoardings and the building’s facade.

The White Sands logo

Known for its ability to regenerate, the starfish symbolizes White Sand’s ability to renew and rejuvenate with better products and services to meet the needs of its customers. The modernized and refined logo reflects a casual, friendly and fun retail experience awaiting shoppers.

Professionalism and reliability is represented by deep blue, while light blue is a link to the sea and the vibrant, active lifestyle.